Hisense recently unveiled its latest products at CES 2024. The company’s range of state-of-the-art technologies, including automotive laser displays and rollable laser TVs, are setting new industry standards and providing consumers with unparalleled visual experiences.
Designer: Hisense
Car laser display: a new era in vehicle technology
The Automobile Laser Display, honored with the CES 2024 Innovation Award, is revolutionizing the in-vehicle experience. It features the TriChroma™ triple laser projection system, which delivers color performance 48% better than traditional LEDs, while maintaining a compact form factor and being 80% smaller than conventional optical solutions. Thanks to the light output of 200%, this is the first choice for car displays. The Laser Holographic AR-HUD transforms the windshield into an expansive holographic display, merging virtual and real elements for safer driving. Advanced optical technology further converts the side and rear windows into immersive displays, enhancing navigation and entertainment, while emphasizing safety and compact design.
Hisense Automotive Laser Display: Eyes on focus
The exhibition of Hisense’s Automotive Laser at CES 2024 made a lasting impression on the spectators. With its remarkable features, this cutting-edge technology is poised to revolutionize the automotive industry. Let’s dive into the details.
From the driver’s cockpit, the heads-up display (HUD) provides an immersive experience by displaying turn-by-turn directions, speed and other vital vehicle information. Although the exact resolution and dimensions have not yet been finalized, the preliminary concept promises a screen size of 13 to 15 inches, ensuring optimal visibility for drivers.
But it doesn’t end there. Rear passengers also get a treat with two additional laser projectors, one on each side and another in the center of the rear, where the traditional glass would normally be. The idea is that when cars can drive autonomously, the rear passenger seats will rotate around. These laser displays, which measure approximately 30 to 40 inches, create a captivating visual experience for passengers, whether they are heading out on a road trip or enjoying a romantic date night.
One of the most impressive aspects of Hisense’s Automotive Laser Display is its adaptability to the environment. According to a Hisense representative, this technology features a 200 percent bright display, surpassing the brightness of conventional LEDs. This feature ensures exceptional image quality regardless of external conditions, providing an enhanced viewing experience for all passengers.
Moreover, the possibilities of this innovative technology extend beyond the limits of the car. Imagine being able to transform any flat surface into a drive-in theater with a movie projector built into the front bumper of your car. Although this incredible feature is only functional when the car is parked, it opens up a world of entertainment possibilities. Tailgate parties, camping trips or even impromptu movie nights become even more exciting with this cinema-quality experience. For an optimal projection experience, you may of course have to look for suitable surfaces, such as a garage door.
And that’s not all! Hisense also presented a rollable laser display TV, further expanding its range of state-of-the-art products. The colors, brightness and clarity of this TV are truly mesmerizing, captivating viewers and immersing them in a stunning visual display.
Finally, right below the rearview mirror is a mini laser projector, which provides a luminous projection of the name of the car you are driving.
While Hisense’s Automotive Laser Display is currently in the concept stage, reliable sources have revealed that leading automakers are actively considering adopting this groundbreaking technology. With its potential to redefine the future of automotive displays, it’s no wonder industry insiders are keeping a close eye on the progress of Hisense’s Automotive Laser Display.